2013 Chevrolet Spark with four customized versions for SEMA

The 2013 Chevrolet Spark will be featured at the 2012 SEMA Auto Show in Las Vegas later this month in four very different forms with Sparks, Sonics, and a Cruze to the strip to fly the General's flag.

The bright red Spark Z-Spec Concept has been fitted with a variety of dealer-offered accessories that are either already available through Chevrolet's accessories department. On the outside, the 2013 Chevrolet Spark Z-Spec concept wears the factory available Salsa Red paint, Z-spec ground effects, headlight trim, a unique grille, 15-inch split spoke wheels and rear diffuser finished Dark Argent. Performance front lowering coil over springs and adjustable rear springs plus a Borla exhaust system.

The Pink Spark is, designed to raise awareness for breast cancer and the American Cancer Society. The exterior is finished with Techno Pink paint and adorned with pink-ribbon graphics, Z-spec grille and a body kit. Inside, it gains a pink suede headliner, pink accent piping, pink pillar trim, instrument panel and seat piping.

Next up is the all-black Spark Sinister Concept combines the aesthetics of the rally world with night racing, black and red is clad in a an extensive body kit. The 2013 Chevrolet Spark Sinister includes unique front and rear fascias, big 18-inch Bahia Red wheels are wrapped in Z-rated rubber, a large rear spoiler and unique side.

Finally, the Color Run Spark will serve as the official pace car for the national urban 5K races in which thousands of participants are doused from head to toe in different colors for each kilometer. The Color Run Spark also gets stainless steel pedals, a ground effects kit and grille and white-finished 15-inch wheels.

"For us, in large part, it's about attracting new, young buyers to the Chevrolet brand. Personalization is an important part of their lives - whether it's their computer, their mobile device, iPad, or whatever. Our job is to help them do that," says Jim Campbell, VP of Chevrolet performance vehicles and motorsports.

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