Mitsubishi confirmed last week that it’s going to stay in the United States car market plan that aims to boost sales 45 percent to 80,000 units in the next fiscal year.
Under the plan, Mitsubishi will the company remains committed to the United States and is planning to launch two new nameplates here by 2014.
Mitsubishi president Osamu Masuko recognizes this is not a tenable position and is targeting annual sales of 100,000 as early as 2014.
In related news, the redesigned Outlander PHEV will arrive in July, while the Mirage compact in September 2013.
No wonder Mitsubishi sales are falling rapidly, sales are hovering around the 4000-unit mark monthly, and its market share now stands at 0.4 percent.
Masuko also said the upcoming Mirage will get an electric vehicle variant. Both cars they are hoping to save them look already outdated, and most likely are so far behind the curve in technology, features, and engineering that nobody would pay money for them.
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